Brierty, Edward G.

Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder - 3rd edition. International edition. - xx, 683 pages : illustrations ; 25 cm + 1 innstructor's resource mannual (vii, 286 pages ; 28 cm)

Accompanied by : Instructor's resource mannual [for] Business marketing. 3rd ed. [by] Edward G. Brierty, Robert W. Eckles, Robert R. Reeder / John R. Brooks (vii, 286 p. ; 28 cm.), c1998. ISBN 0137919638

Includes bibliographical references and indexes.

0137573782 0137696213 (International edition)


Marketing--Management.
Marketing.

658.8 / BRI