Cagan, Jonathan, 1961-
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. - Second edition. - xxxvi, 379 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9780133011425 (hardback) 0133011429 (hardback)
New products.
Production planning.
Product management.
Marketing research.
658.575 / CAG 2013
Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan and Craig M. Vogel. - Second edition. - xxxvi, 379 pages : illustrations ; 25 cm
Includes bibliographical references and index.
9780133011425 (hardback) 0133011429 (hardback)
New products.
Production planning.
Product management.
Marketing research.
658.575 / CAG 2013