Weilbacher, William M.
Brand marketing / William M. Weilbacher. - Lincolnwood, Ill. : NTC Business Books, c1993. - xv, 210 p. : ill. ; 24 cm.
0844234761 9780844234762
Brand choice.
Branding (Marketing)
658.827 / WEI
Brand marketing / William M. Weilbacher. - Lincolnwood, Ill. : NTC Business Books, c1993. - xv, 210 p. : ill. ; 24 cm.
0844234761 9780844234762
Brand choice.
Branding (Marketing)
658.827 / WEI