Normal view MARC view ISBD view

Essentials of services marketing /

Hoffman, K. Douglas.

Essentials of services marketing / K. Douglas Hoffman, John E.G. Batson - Fort Worth : The Dryden Press, 1997 - xxi, 505p. ; 24cm.

ISBN: 0030152178

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / HOF

Print
Cite
Send to device
Save record
BIBTEX ISBD RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)