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Principles of marketing /

Principles of marketing / Philip Kotler ... [et al.]. - European ed. - London ; New York : Prentice Hall, 1996. - xx, 956 p. : ill. ; 25 cm.

Includes indexes. Developed from: Principles of marketing, 7th ed, 1996.

ISBN: 0131659030

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / PRI

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