Normal view MARC view ISBD view

Persuasive communication campaigns /

Pfau, Michael.

Persuasive communication campaigns / Michael Pfau, Roxanne Parrott. - xiii, 434 pages ; 24 cm

ISBN: 0205139779

Subjects--Topical Terms:
Advertising campaigns.
Advocacy advertising.
Campaign speeches.
Communication.
Political campaigns.
Persuasion (Psychology)

Dewey Class. No.: 302.2 / PFA

Place hold
Print
Cite
Send to device
Save record
BIBTEX ISBD RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)