Goodrich, William B.
Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors. - 5th ed. - Lincolnwood, Ill. : NTC Business Books, c1996. - xiii, 206 p. ; 28 cm.
0844235024
Advertising media planning.
659.111 / GOO
Media planning workbook : with discussions and problems / William B. Goodrich, Jack Z. Sissors. - 5th ed. - Lincolnwood, Ill. : NTC Business Books, c1996. - xiii, 206 p. ; 28 cm.
0844235024
Advertising media planning.
659.111 / GOO