Lilien, Gary L., 1946-
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy - Reading, Mass. : Addison-Wesley Educational Publishers, c1998 - xvii, 350 p. ; 26 cm.
Accompanied by : Tutorial to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy (360 p. ; 26 cm.) , c1998, ISBN 0321001958 Accompanying "Tutorial" includes 1 computer laser optical disc. ISBN 0321030494 (version : 1.1)
032100194X
Marketing--Data processing.
Marketing--Decision making--Data processing.
Marketing--Decision making--Mathematical models.
658.8020285 / LIL
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy - Reading, Mass. : Addison-Wesley Educational Publishers, c1998 - xvii, 350 p. ; 26 cm.
Accompanied by : Tutorial to accompany marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy (360 p. ; 26 cm.) , c1998, ISBN 0321001958 Accompanying "Tutorial" includes 1 computer laser optical disc. ISBN 0321030494 (version : 1.1)
032100194X
Marketing--Data processing.
Marketing--Decision making--Data processing.
Marketing--Decision making--Mathematical models.
658.8020285 / LIL