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Quantitative analysis in marketing management /

Moutinho, Luiz.

Quantitative analysis in marketing management / Luiz Moutinho, Mark Goode and Fiona Davies - Chichester, U.K. : John Wiley, c1998 - x, 331 p. ; 23 cm.

ISBN: 0471964301

Subjects--Topical Terms:
Marketing--Management--Mathematical models.
Marketing--Management--Statistical methods.

Dewey Class. No.: 658.800151 / MOU

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