Destination branding : creating the unique destination proposition /
[edited by] Nigel Morgan and Annette Pritchard [with] Roger Pride.
- Rev. 2nd ed.
- Amsterdam : Elsevier/Butterworth-Heinemann, c2010.
- xxxvii, 314 p. : ill. ; 24 cm.
Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.
Includes bibliographical references and index.
9781856178204 (pbk.)
Tourism--Marketing.
Advertising--Tourism.
338.4791 / DES 2010
Previous ed.: Oxford: Elsevier Butterworth Heinemann, 2004.
Includes bibliographical references and index.
9781856178204 (pbk.)
Tourism--Marketing.
Advertising--Tourism.
338.4791 / DES 2010