Cases in marketing management /
edited by Kenneth E. Clow, Donald Baack.
- Los Angeles, CA : SAGE, c2012.
- ix, 523, [21] p. : ill. ; 24 cm.
Includes bibliographical references.
9781412996037 (pbk.) 1412996031 (pbk.)
Marketing--Management--Case studies.
658.8 / CAS 2012
Includes bibliographical references.
9781412996037 (pbk.) 1412996031 (pbk.)
Marketing--Management--Case studies.
658.8 / CAS 2012