Jha, S. M.
Hotel marketing [electronic resource] / S.M. Jha. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2010. - 1 online resource (328 p.)
Includes bibliographical references (p. [325]-328).
9781441678546 (electronic bk.) 1441678549 (electronic bk.)
Hospitality industry--Marketing.
Hotels.
Advertising--Hotels.
Electronic books.
338.4/764794
Hotel marketing [electronic resource] / S.M. Jha. - Rev. ed. - Mumbai [India] : Himalaya Pub. House, 2010. - 1 online resource (328 p.)
Includes bibliographical references (p. [325]-328).
9781441678546 (electronic bk.) 1441678549 (electronic bk.)
Hospitality industry--Marketing.
Hotels.
Advertising--Hotels.
Electronic books.
338.4/764794