Marketing :
Harrell, Gilbert D.
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xix, 552 p. ; 28 cm.
0023502517
Consumer satisfaction.
Marketing--Management.
658.812 / HAR
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier. - Upper Saddle River, N.J. : Prentice Hall, c1999. - xix, 552 p. ; 28 cm.
0023502517
Consumer satisfaction.
Marketing--Management.
658.812 / HAR