Bland, Michael.
Effective media relations / [Michael Bland, Alison Theaker, David Wragg] - 2nd ed. - London : Kogan Page , 2000. - xiii, 162 p. ; 24 cm. - PR in practice series . - PR in practice series. .
Includes bibliographical references and index.
0749433825
Public relations.
Mass media and business.
659.2 / BLA
Effective media relations / [Michael Bland, Alison Theaker, David Wragg] - 2nd ed. - London : Kogan Page , 2000. - xiii, 162 p. ; 24 cm. - PR in practice series . - PR in practice series. .
Includes bibliographical references and index.
0749433825
Public relations.
Mass media and business.
659.2 / BLA