Cooper, Donald R.
Business research methods / Donald R. Cooper, Pamela S. Schindler. - 7th ed., Int.ed. - Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 2001 - xviii, 798 p. ; 26 cm. - The Irwin/McGraw-Hill series in operations and decision sciences . - Irwin/McGraw-Hill series in operations and decision sciences .
1 videocassette : Business research methods. Tape 1 of 1 . by Donald R. Cooper, Pamela S. Schindler. ISBN : 007240048X. Accompanied by : 1 computer optical disc (4 3/4 in.) : Student resource CD-ROM to accompany Business Research Methods. 7th ed. ISBN 007118109D / 0072400463
Pt. I. Introduction to Business Research. 1. Research in Business. 2. Addressing Management Problems with Scientific Thinking. 3. The Research Process. 4. The Research proposal. 5. Ethics in Business Research. - Pt. II. The Design Research. 6. Design Strategies. 7. Sampling Design. 8. Measurement. 9. Measurement Scales. - Pt. III. Sources and Collection of Data. 10. Exploring Secondary Data. 11. Survey Methods: Communicating with Respondents. 12. Instruments for Respondent communication. 13. Observational Studies. 14. Experimentation. - Pt. IV. Aanalysis and Presentation of Data. 15. Data Preparation and Description. 16. Exploring, Displaying, and Examining Data. 17. Hypothesis Testing. 18. Measures of Association. 19. Multivariate Analysis. 20. Presenting Results: Written and Oral Reports. - Cases. - Appendixes. A. Core Busienss Reference Sources: Printed and Electronic Resource Title List. B. Decision Theory Problem. C. Request for Proposal (RFP): Assessment and Contents. D. Sample Student Term Project. E. Nonparametric Significance Tests. F. Selected Statistical Tables. - Glossary. - Examples Index. - Photo Credits. - Index.
0071181091 0072407417 (pkg)
Industrial management--Research.
658.0072 / COO
Business research methods / Donald R. Cooper, Pamela S. Schindler. - 7th ed., Int.ed. - Boston, Mass. : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co., 2001 - xviii, 798 p. ; 26 cm. - The Irwin/McGraw-Hill series in operations and decision sciences . - Irwin/McGraw-Hill series in operations and decision sciences .
1 videocassette : Business research methods. Tape 1 of 1 . by Donald R. Cooper, Pamela S. Schindler. ISBN : 007240048X. Accompanied by : 1 computer optical disc (4 3/4 in.) : Student resource CD-ROM to accompany Business Research Methods. 7th ed. ISBN 007118109D / 0072400463
Pt. I. Introduction to Business Research. 1. Research in Business. 2. Addressing Management Problems with Scientific Thinking. 3. The Research Process. 4. The Research proposal. 5. Ethics in Business Research. - Pt. II. The Design Research. 6. Design Strategies. 7. Sampling Design. 8. Measurement. 9. Measurement Scales. - Pt. III. Sources and Collection of Data. 10. Exploring Secondary Data. 11. Survey Methods: Communicating with Respondents. 12. Instruments for Respondent communication. 13. Observational Studies. 14. Experimentation. - Pt. IV. Aanalysis and Presentation of Data. 15. Data Preparation and Description. 16. Exploring, Displaying, and Examining Data. 17. Hypothesis Testing. 18. Measures of Association. 19. Multivariate Analysis. 20. Presenting Results: Written and Oral Reports. - Cases. - Appendixes. A. Core Busienss Reference Sources: Printed and Electronic Resource Title List. B. Decision Theory Problem. C. Request for Proposal (RFP): Assessment and Contents. D. Sample Student Term Project. E. Nonparametric Significance Tests. F. Selected Statistical Tables. - Glossary. - Examples Index. - Photo Credits. - Index.
0071181091 0072407417 (pkg)
Industrial management--Research.
658.0072 / COO