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Heritage marketing /

Misiura, Shashi.

Heritage marketing / Shashi Misiura. - Oxford : Elsevier/Butterworth-Heinemann, 2006. - xvi, 280 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780750663182 (pbk.) 0750663189 (pbk.)

Subjects--Topical Terms:
Heritage tourism.
Marketing.

Dewey Class. No.: 338.4791 / MIS

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