Boone, Louis E.

Contemporary marketing 2005 / Louis E. Boone, David L. Kurtz. - Mason, OH : Thomson/South-Western, c2005. - li, 599 [50] p. : col. ill. ; 28 cm.

Includes index.

Set of 4 sound discs : Contemporary Marketing : Audio Chapter Review ISBN 0324192150

0324221924 (pbk)


Marketing.

658.8 / BOO