Waller, David.
Mountain bike mania : the promotional plan / David Waller. - 2nd ed. - North Ryde, N.S.W. : McGraw-Hill, c2004. - xiv, 121 p. : ill. ; 25 cm.
Includes bibliographical references (p. 121 p.)
0074714295 (pbk)
Sales promotion--Planning.
All terrain bicycles--Marketing.
658.802 / WAL
Mountain bike mania : the promotional plan / David Waller. - 2nd ed. - North Ryde, N.S.W. : McGraw-Hill, c2004. - xiv, 121 p. : ill. ; 25 cm.
Includes bibliographical references (p. 121 p.)
0074714295 (pbk)
Sales promotion--Planning.
All terrain bicycles--Marketing.
658.802 / WAL