Crouch, Sunny.
Marketing research for managers / Sunny Crouch, Matthew Housden - 2nd ed. - Oxford: Butterworth Heinemann, 1996 - xii, 321p. ; 25 cm.
0750604883
Marketing research.
Research--Management.
658.83 / CRO
Marketing research for managers / Sunny Crouch, Matthew Housden - 2nd ed. - Oxford: Butterworth Heinemann, 1996 - xii, 321p. ; 25 cm.
0750604883
Marketing research.
Research--Management.
658.83 / CRO