Burke, James F.
Marketing & selling the travel product / Marketing and selling the travel product James F. Burke, Barry P. Resnick. - 2nd ed. - Albany, N.Y. : Delmar, 2000. - 302 p. : ill. ; 28 cm.
Part 1. Marketing the travel product -- Part 2. Selling the travel product.
0827376480 (pbk.) 9780827376489
Tourism--Marketing.
Travel agents--Vocational guidance.
338.4791 / BUR
Marketing & selling the travel product / Marketing and selling the travel product James F. Burke, Barry P. Resnick. - 2nd ed. - Albany, N.Y. : Delmar, 2000. - 302 p. : ill. ; 28 cm.
Part 1. Marketing the travel product -- Part 2. Selling the travel product.
0827376480 (pbk.) 9780827376489
Tourism--Marketing.
Travel agents--Vocational guidance.
338.4791 / BUR