Morrison, Alastair M.

Hospitality and travel marketing / Alastair M. Morrison. - 2nd ed. - Albany, N.Y. : Delmar Publishers, c1996. - x, 567 p., [8] p. of plates : ill. (some col.) ; 24 cm.

Includes bibliographical references and index.

0827366205


Hospitality industry--Marketing.
Tourism--Marketing.

647.940688 / MOR