Russell, Thomas, 1941-
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 15th edition. International edition. - xix, 697 pages ; 29 cm
Includes bibliographical references and index.
013042577X (paperback)
Advertising.
659.1 / RUS
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. - 15th edition. International edition. - xix, 697 pages ; 29 cm
Includes bibliographical references and index.
013042577X (paperback)
Advertising.
659.1 / RUS