Yale, Pat, 1954-
The business of tour operations / Pat Yale. - Harlow, Essex, England : Longman, 1995. - 283 p. : ill., maps ; 25 cm.
Contents: Chapter 1 Introduction to the business of tour operations.- Chapter 2 The Development of tour operating as a business.- Chapter 3 Putting the package together.- Chapter 4 The tour operators' product.- Chapter 5 Preparing the brochure. - Chapter 6 Reservations and administration .- Chapter 7 Overseas Operations.- Chapter 8 Financial matters .- Chapter 9 Marketing for tour operators.- Chapter 10 Law for tour operators.- Chapter 11 Tour operating in its environment.-
0582277973
Package tours--Great Britain.
Tourism--Management.--Great Britain
338.4791 / YAL
The business of tour operations / Pat Yale. - Harlow, Essex, England : Longman, 1995. - 283 p. : ill., maps ; 25 cm.
Contents: Chapter 1 Introduction to the business of tour operations.- Chapter 2 The Development of tour operating as a business.- Chapter 3 Putting the package together.- Chapter 4 The tour operators' product.- Chapter 5 Preparing the brochure. - Chapter 6 Reservations and administration .- Chapter 7 Overseas Operations.- Chapter 8 Financial matters .- Chapter 9 Marketing for tour operators.- Chapter 10 Law for tour operators.- Chapter 11 Tour operating in its environment.-
0582277973
Package tours--Great Britain.
Tourism--Management.--Great Britain
338.4791 / YAL