Mill, Robert Christie.

Resorts : management and operation / Robert Christie Mill. - New York : John Wiley, c2001. - xvii, 446 p. : ill. ; 25 cm.

Section 1: Recreational facilities: Ch. 1 Resorts: an introduction. - Ch. 2 The resort guest. - Ch. 3 Recreational amenities: development and management. - Ch. 4 Design principles. - Ch. 5 Mountain-based resorts. - Ch. 6 Water-based resorts. - Ch. 7 Golf- and tennis-based resorts. Section 2. Operations and management : Ch. 8 Marketing the resort experience. Ch. 9 Resort operations. - Ch. 10 Resort economics. - Section 3. Guest activity programming: Ch. 11 Guest activity programming and format. - Ch. 12 Program management and evaluation. - Ch. 13 SPA development and operations. - Ch. 14 The future of resorts.

0471361887


Resorts--Management.

647.94068 / MIL