Researching and writing dissertations in hospitality and tourism / Mona A. Clark ... [et al.]. - 1st ed. - London ; Boston : International Thomson Business Press, 1998. - x, 281 p. : ill. ; 25 cm. - Tourism and hospitality management series . - Series in tourism and hospitality management .

Part 1 GETTING STARTED: What is research for and what does it involve? Thinking about doing: choosing a topic. Choosing a research method. Describing research objectives through mapping sentences. The uses of classification systems and typologies. Managing the research process:a basic framework.- Part 2 KEY QUALITATIVE RESEARCH METHODS: Sampling-choosing your subjects. Questionaire design. Quality and quantity:some miscellaneous methods. Measuring attitudes. Interviewing. So just what is ethnography?.- Part 3 KEY STATISTICAL QUANTITATIVE TECHNIQUES: An introduction to statistical terms and concepts. The concept of probability theory. Descriptive statistics. Statistical tests. Measures of association.- Part 4 WRITING YOUR DISSERTATION: Key techniques in writing up your dissertation. The oral presentation of dissertation findings .-


Dissertations, Academic.

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