Lau, Geok Theng, 1955-
Business marketing : an Asian perspective / Lau Geok Theng. - Singapore : McGraw-Hill Education (Asia), c2007. - iv, 471 p. : ill. ; 24 cm.
Includes index.
9780071247399 (pbk.) 0071247394 (pbk.)
Marketing--Asia.
Marketing--Management.--Asia
658.80095 / LAU 2007
Business marketing : an Asian perspective / Lau Geok Theng. - Singapore : McGraw-Hill Education (Asia), c2007. - iv, 471 p. : ill. ; 24 cm.
Includes index.
9780071247399 (pbk.) 0071247394 (pbk.)
Marketing--Asia.
Marketing--Management.--Asia
658.80095 / LAU 2007