Ottman, Jacquelyn A.
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman. - xx, 252 pages : illustrations ; 23 cm. - BK business book. . - BK business book. .
Includes bibliographical references and index.
9781906093440 (paperback)
Green marketing.
Marketing.
658.802 / OTT 2011
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding / Jacquelyn A. Ottman. - xx, 252 pages : illustrations ; 23 cm. - BK business book. . - BK business book. .
Includes bibliographical references and index.
9781906093440 (paperback)
Green marketing.
Marketing.
658.802 / OTT 2011