Schütte, Hellmut.

Consumer behaviour in Asia / Hellmut Schutte with Deanna Ciarlante. - xii, 275 pages : illustrations ; 23 cm. - International marketing series . - International marketing series .

Includes bibliographical references and index.

033392259X


Consumer behavior--Asia.
Market segmentation--Asia.
Market surveys--Asia.
Marketing--Asia.

658.8342 / SCH