Kotler, Philip.
Marketing for competitiveness Asia to the world in the age of digital consumers / [electronic resource] : Philip Kotler, Hermawan Kartajaya and Den Huan Hooi. - Singapore : World Scientific Publishing Co. Pte Ltd., �2017. - 1 online resource (252 p.) : ill.
Includes bibliographical references.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat Reader.
9789813201972 9813201975
Marketing--Asia.
Internet marketing--Asia.
Electronic books.
658.8/72095
Marketing for competitiveness Asia to the world in the age of digital consumers / [electronic resource] : Philip Kotler, Hermawan Kartajaya and Den Huan Hooi. - Singapore : World Scientific Publishing Co. Pte Ltd., �2017. - 1 online resource (252 p.) : ill.
Includes bibliographical references.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat Reader.
9789813201972 9813201975
Marketing--Asia.
Internet marketing--Asia.
Electronic books.
658.8/72095