Quantitative modelling in marketing and management [electronic resource] /
edited by Luiz Moutinho, Kun-Huang Huarng.
- 2nd ed.
- Singapore : World Scientific Publishing Co. Pte Ltd., c2016.
- 1 online resource (xxviii, 540 p.) : ill. (some col.).
Title from PDF file title page (viewed January 14, 2016).
Includes bibliographical references.
Electronic reproduction.
Singapore :
World Scientific,
[2015].
Mode of access: World Wide Web.
9789814696357 9814696358
2015-020809
Management--Mathematical models.
Marketing--Mathematical models.
Electronic books.
658.80072/7
Title from PDF file title page (viewed January 14, 2016).
Includes bibliographical references.
Electronic reproduction.
Singapore :
World Scientific,
[2015].
Mode of access: World Wide Web.
9789814696357 9814696358
2015-020809
Management--Mathematical models.
Marketing--Mathematical models.
Electronic books.
658.80072/7