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The art & science of interpreting market research evidence /

Smith, D. V. L.

The art & science of interpreting market research evidence / Art and science of interpreting market research evidence D.V.L. Smith and J.H. Fletcher. - 1 online resource.

Includes bibliographical references (pages [225]-228) and index.

ISBN: 0470844248 (hc : alk. paper) 9780470020296 (epub)

Subjects--Topical Terms:
Marketing research.
Qualitative research.
Statistics.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658.83

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