Lee, Monle.,
Principles of advertising : a global perspective / Monle Lee, Carla Johnson. - Second edition. - 1 online resource (xxi, 427 pages)
Includes bibliographical references (pages 383-400) and index.
9780203050262 9781136419324 9781136419393 9781136419461
10.4324/9780203050262 doi
Advertising.
659.1
Principles of advertising : a global perspective / Monle Lee, Carla Johnson. - Second edition. - 1 online resource (xxi, 427 pages)
Includes bibliographical references (pages 383-400) and index.
9780203050262 9781136419324 9781136419393 9781136419461
10.4324/9780203050262 doi
Advertising.
659.1