Moriarty, Sandra E.

Advertising & IMC : principles & practice. Advertising and IMC - Eleventh edition / Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells. Global edition. - 664 pages : illustrations (black and white, and colour) ; 28 cm

Includes Internet access. Includes ebook access. Previous edition: 2015.

Includes bibliographical references and index.

9781292262062 1292262060


Advertising.
Communication in marketing.
Public relations

659.1 / MOR 2019