Heeley, John, 1951-
Urban destination marketing in contemporary Europe : uniting theory and practice / John Heeley. - 1 online resource (182 pages) : illustrations. - Aspects of Tourism ; 66 . - Aspects of tourism ; 66. .
Includes bibliographical references and index.
9781845414948 (e-book)
Tourism--Marketing.--Europe
City promotion--Europe.
Electronic books.
338.4/7914
Urban destination marketing in contemporary Europe : uniting theory and practice / John Heeley. - 1 online resource (182 pages) : illustrations. - Aspects of Tourism ; 66 . - Aspects of tourism ; 66. .
Includes bibliographical references and index.
9781845414948 (e-book)
Tourism--Marketing.--Europe
City promotion--Europe.
Electronic books.
338.4/7914