Cases in public relations strategy / editors, Burton St. John III, Diana Knott Martinelli, Robert S. Pritchard, Cylor Spaulding. - xxiii, 189 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

9781506349152 1506349153


Public relations--Case studies.
Public relations--Study and teaching
Strategic planning

659.2 / CAS 2019