David, Fred R.,

Strategic management : a competitive advantage approach, concepts and cases / Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant, Ocean Isle Beach, North Carolina, Meredith E. David, Baylor University, Waco, Texas. - Seventeenth edition. Rental edition. - xxviii, 636 pages : illustrations ; 28 cm

Includes indexes.

9780135828052


Strategic planning
Strategic planning--Case studies.

658.4012 / DAV 2020