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Kotler, Philip T.,

Principles of marketing / Philip T. Kotler, Gary Armstrong with Marc Oliver Opresnik. - Eighteenth edition, Global edition. - 1 online resource (729 pages)

ISBN: 9781292341200 (e-book)

Subjects--Topical Terms:
Marketing.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658.8

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