Multi-platform advertising strategies in the global marketplace /
Multi-platform advertising strategies in the global marketplace /
Kenneth C.C. Yang, editor.
- 25 PDFs (xxviii, 377 pages)
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Mode of access: World Wide Web.
9781522531159
10.4018/978-1-5225-3114-2 doi
Advertising.
Target marketing.
Marketing--Social aspects.
Social media.
Electronic books.
659.13
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Mode of access: World Wide Web.
9781522531159
10.4018/978-1-5225-3114-2 doi
Advertising.
Target marketing.
Marketing--Social aspects.
Social media.
Electronic books.
659.13