Lipschultz, Jeremy Harris, 1958-
Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz. - 1 online resource (xxiii, 319 pages)
9781351108072 1351108077 9781351108058 1351108050 9781351108065 1351108069 9781351108041 1351108042
Online social networks--Research.
Social media.
Dyadic analysis (Social sciences)
Social sciences--Network analysis.
Marketing research.
302.23
Social media measurement and management : entrepreneurial digital analytics / Jeremy Harris Lipschultz. - 1 online resource (xxiii, 319 pages)
9781351108072 1351108077 9781351108058 1351108050 9781351108065 1351108069 9781351108041 1351108042
Online social networks--Research.
Social media.
Dyadic analysis (Social sciences)
Social sciences--Network analysis.
Marketing research.
302.23