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Hoyer, Wayne D.,

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. - 7th edition. - xviii, 525 pages : color illustrations ; 28 cm

Includes bibliographical references and indexes.

ISBN: 9781305507272 1305507274

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 / HOY 2018

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