Som, Ashok,
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert. - 1 online resource (515 pages) : illustrations
Includes index.
9781119741367
Luxury goods industry.
Luxuries--Marketing.
Branding (Marketing)
Electronic books.
658.8
The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert. - 1 online resource (515 pages) : illustrations
Includes index.
9781119741367
Luxury goods industry.
Luxuries--Marketing.
Branding (Marketing)
Electronic books.
658.8