Cornwell, T. Bettina,
Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell. - Second edition. - 1 online resource (275 pages) : illustrations
Includes index.
9781000036800
Corporate sponsorship.
Special events--Marketing.
Sports sponsorship.
Electronic books.
659.285
Sponsorship in marketing : effective partnerships in sports, arts and events / T. Bettina Cornwell. - Second edition. - 1 online resource (275 pages) : illustrations
Includes index.
9781000036800
Corporate sponsorship.
Special events--Marketing.
Sports sponsorship.
Electronic books.
659.285