The Routledge companion to marketing research /
edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
- xix, 611 pages : illustrations ; 25 cm.
- Routledge companions in business, management and accounting .
Includes bibliographical references and index.
9780367694319 9781138682788
Marketing research.
658.83 / ROU 2021
Includes bibliographical references and index.
9780367694319 9781138682788
Marketing research.
658.83 / ROU 2021