Global perspectives on strategic storytelling in destination marketing / Ana Cl�audia Campos, Sofia Almeida, editor. - 26 PDFs (313 pages) : illustrations (some color), maps (some color)

Includes bibliographical references and index.

Restricted to subscribers or individual electronic text purchasers.




Mode of access: World Wide Web.

9781668434383

10.4018/978-1-6684-3436-9 doi


Place marketing.
Tourism--Marketing.
Digital storytelling.

910.688