Promoting consumer engagement through emotional branding and sensory marketing /
[edited by] Monika Gupta, Priya Jindal, Shubhi Bansal.
- 31 PDFs (298 pages) : illustrations (some color)
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series .
- Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. .
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Mode of access: World Wide Web.
9781668458990
10.4018/978-1-6684-5897-6 doi
Advertising--Psychological aspects.
Branding (Marketing)
Internet marketing.
Customer relations.
726.209561
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Mode of access: World Wide Web.
9781668458990
10.4018/978-1-6684-5897-6 doi
Advertising--Psychological aspects.
Branding (Marketing)
Internet marketing.
Customer relations.
726.209561