Influences of social media on consumer decision-making processes in the food and grocery industry /
Influences of social media on consumer decision-making processes in the food and grocery industry /
Theodore Tarnanidis, Maro Vlachopoulou, Jason Papathanasiou, editors.
- 19 PDFs (xix, 317 pages)
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Mode of access: World Wide Web.
9781668488690
10.4018/978-1-6684-8868-3 doi
Food industry and trade--Internet marketing.
Food industry and trade--Marketing--Technological innovations.
Social media--Influence.
Consumer behavior.
Electronic books.
664.0068/1
Includes bibliographical references and index.
Restricted to subscribers or individual electronic text purchasers.
Mode of access: World Wide Web.
9781668488690
10.4018/978-1-6684-8868-3 doi
Food industry and trade--Internet marketing.
Food industry and trade--Marketing--Technological innovations.
Social media--Influence.
Consumer behavior.
Electronic books.
664.0068/1