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Using influencer marketing as a digital business strategy /

Using influencer marketing as a digital business strategy / Sandrina Teixeira, Sara Teixeira, Zaila Oliveira, Elnivan Souza, editors. - 20 PDFs (371 pages)

Includes bibliographical references and index.

Restricted to subscribers or individual electronic text purchasers.

Mode of access: World Wide Web.

ISBN: 9798369305539

Standard No.: 10.4018/979-8-3693-0551-5 doi

Subjects--Topical Terms:
Business--Data processing.
Marketing--Data processing.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658/.05

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