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Spies, Marco,

Branded interactions : marketing through design in the digital age / Marco Spies & Katja Wenger. - Revised and updated edition. - 351 pages : color illustrations ; 27 cm

Previous edition: 2015. "Translated from the German Branded Interactions, Lebendige Markenerlebnisse für eine neue Zeit" -- Copyright page.

Includes bibliographical references (pages 340-343) and index.


Translated from the German.

ISBN: 9780500023709

Subjects--Topical Terms:
Branding (Marketing)
Internet marketing
Social media--Economic aspects.
User interfaces (Computer systems)
Application software--Development
Design services

Dewey Class. No.: 658.827 / SPI 2020