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Market-based management :

Best, Roger J.,

Market-based management : customer focus & profitable growth / Roger Best, Vikas Mittal, Shrihari Sridhar. - 7th edition. - ix, 286 pages : illustrations ; 24 cm

Includes bibliographical references.

ISBN: 9798385962426

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / BES 2022

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