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Digital analytics for marketing /

Feroz, A. Karim,

Digital analytics for marketing / A. Karim Feroz, Gohar F. Khan, and Marshall Sponder. - Second edition. - 1 online resource (xii, 307 pages) : illustrations. - Mastering Business Analytics Series . - Mastering business in Asia. .

Includes index.

ISBN: 9781003821755

Subjects--Topical Terms:
Internet marketing.
Social media.

Index Terms--Genre/Form:
Electronic books.

Dewey Class. No.: 658.8340285

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